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Standard Life Aberdeen has changed its name

24 Sep 2021

Standard Life Aberdeen has changed its name

Earlier this year, abrdn plc (formerly Standard Life Aberdeen plc) announced their new brand abrdn (pronounced Aberdeen). You may have seen this announcement in the news or social media.

The abrdn brand will be used globally as a unifying brand across all the businesses in the group including their Wrap platform which is currently branded “Standard Life”.

The Standard Life Wrap  and Elevate platform will become abrdn Wrap and abrdn Elevate.  The company which looks after clients’ investments on these platforms is the same and there are no changes to the products and services held as a result of the brand change.

You can find out more about abrdn at  or speak to one of the team here at Brian Mellor Financial Services Ltd.

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